Philips Airfryer Amazed Celebrity Chef Ranveer Brar in the Latest TVC

Philips Airfryer has launched #Perfect360Review, a consumer-focused campaign that showcases the product's capacity to 'fry' food that is still nutritious and delicious with up to 90% less oil. Unlike deep frying, it cuts down calories and has less amount of calories, making it one of the perfect modern home appliances. The campaign, which was created by Ogilvy, consisted of a television commercial. 

It begins with renowned chef Ranveer Brar paying a visit to a young couple who are attempting to impress him with their cooking skills (by preparing samosas). The chef gives the samosas cooked with the Philips Airfryer a "Perfect 360-degree review."

"We were the first to offer Airfryers to the Indian market and have established the category from scratch," said Gulbahar Taurani, managing director of Philips Domestic Appliances. As category pioneers, it was significant to not only drive category education but also to help consumers in making an informed decision.  We wanted to highlight how healthy and tasty food should be an easy choice through the #Perfect360Review campaign, as well as the supremacy of the electric fryer range, which is equipped with cutting-edge technology."

"It's always a thrill to create work for a product that has something distinctive about it," Ritu Sharda, chief creative officer, Ogilvy India (North), said. The job was simple; we needed to explain how Philips Airfryer is superior to the competitors. This inspired us to base the campaign on the product's USP of 360-degree uniform frying, which is exclusive to Philips Air fryers. Anyone who loves cooking or simply cooks for their friends and family would recognise this. So, for example, we have a campaign that shows the Philips Airfryer acing a 360-degree review from a difficult-to-please character, such as a star chef. Explore some amazing products such as Philips Air Fryer HD9270/70 on the website.