Philips Domestic Appliances

Philips Airfryer has launched #Perfect360Review, a consumer-focused campaign that showcases the product's capacity to 'fry' food that is still nutritious and delicious with up to 90% less oil. Unlike deep frying, it cuts down calories and has less amount of calories, making it one of the perfect modern home appliances . The campaign, which was created by Ogilvy, consisted of a television commercial.  It begins with renowned chef Ranveer Brar paying a visit to a young couple who are attempting to impress him with their cooking skills (by preparing samosas). The chef gives the samosas cooked with the Philips Airfryer a "Perfect 360-degree review." "We were the first to offer Airfryers to the Indian market and have established the category from scratch," said Gulbahar Taurani, managing director of Philips Domestic Appliances. As category pioneers, it was significant to not only drive category education but also to help consumers in making an informed decis...